Trend Forecasting
Creative Director
Conducting the trends forecasting, detecting the key items for each season, macro trends, costumer behavior, the current zeitgeist. I focused on finding the commercial trends and presenting back to the clients about what has been seen in stores, fashion shows and street styles.
WGSN
In my role as a trend spotter, I have been dedicated to the exploration and identification of emerging trends, with a specific focus on the North American fashion retail market. My responsibility is to discern and introduce these burgeoning trends to the forefront of the industry. I’m Proud to share that my content has the most views on the platform.
Textile Research Fabrics: Construction & Compositions
This project is the outcome of four months of in-depth research that combined trend analysis with fieldwork in four countries. Each month, we explored a new market—visiting retailers, sourcing hubs, and concept stores—to track global textile trends. Our niche focus was on embroidery, applications, and surface treatments from both a design and product angle. Alongside this, we analyzed over 300 fashion shows to gain both broad and detailed insights.
The result is a curated set of textile reports designed for manufacturers seeking purposeful innovation through consumer behavior, aesthetics, and craftsmanship.
Future Trends Analysis: Societal Shifts & Consumer Profiles
Through a multidisciplinary lens, I developed a series of trend panels decoding emerging behaviors, generational tensions, and identity shifts. Each board reflects a blend of cultural observation, aesthetic evolution, and market context articulating how values like nostalgia, age inclusivity, or tech-aided design are reshaping consumer desires. The visual narratives were informed by runway decoding, retail analysis, and speculative design cues, offering direction for brands to translate societal movements into product and communication strategies.
Acqua Core: Research Through Sensorial Codes & Societal Reflections
“Acqua Core” emerged as a key aesthetic in 2023, especially in collections that focused on softness, fluidity, and escapism—echoing a consumer desire for emotional comfort and body freedom. I combined seasonal trend analysis with behavioral insights to show how ocean-inspired elements—like iridescent fabrics and sheer materials—are used for both self-expression and protection. The visual story emphasizes water’s symbolic meaning today: adaptability, purity, and deep connection. This project blends material research, fashion symbolism, and emotional design to help brands understand how aesthetics can meet psychological and social needs.
Color Analysis
Through an extensive exploration of the NYC retail scene, we have solidified our findings on color trends that I’ve been closely monitoring since the fashion shows.
Moodboards
Creating mood boards is always fun. Thinking and collecting all the images, colors, textures that together will tell the story about your ideas and represent the soul of your creations for that seasons helps to guide and keep inspired during the process of your collection . Here we have some materials that I created during the pandemic where I revisited the themes and trends about that whole year with a new perspective.
